Most brokers don't have a recruiting problem.
They have a system problem.
If recruiting feels like guesswork, it's not because you're not trying hard enough. It's because nobody handed you a system.
This challenge is for you if…
Honest gut-check. If three or more of these hit, you're exactly who built this for.
- Recruiting feels overwhelming or unnatural
- Competing brokerages keep winning the agents you want
- You hate feeling slimy, salesy, or pushy when you recruit
- You're unclear on your true value proposition and how to position it
- You don't have a proven system that delivers consistent results
- Agents ignore your outreach or ghost your follow-ups
- You struggle to handle objections with confidence
- Recruiting always gets pushed aside because you're wearing too many hats
Sound familiar? Good. You're in the right room.
Built by an operator.
Tested in the trenches.
[ Jake bio placeholder. Replace with the official Jake Dixon bio: background, brokerages built, agents coached, the moment that started The Locker Room, and why recruiting became the obsession. ]
5 phases.
One unstoppable system.
Each phase is live, tactical, and built to be installed in your brokerage immediately.
Foundation
Define the agent you actually want - and the brokerage worth joining. Stop recruiting blind.
- Ideal agent profile
- Your unfair advantage
- Brokerage value clarity
- Foundation Workbook
- Value Proposition Canvas
Pipeline
Build a recruiting pipeline that runs even when you don't feel like recruiting.
- Source mapping
- Pipeline scorecard
- Weekly rhythm
- Pipeline Tracker
- Source Heat Map
Conversations
Real conversations that convert - without sounding salesy or scripted.
- Opening frameworks
- Objection language
- Discovery questions
- Script Library
- Conversation Map
Conversion
Move agents from interested to committed with a process that respects them and you.
- Decision-day playbook
- Onboarding hand-off
- Retention from day one
- Decision Doc
- Onboarding Checklist
Blitz
A 14-day recruiting sprint with daily action, accountability, and real appointments on your calendar.
- Daily action targets
- Live accountability
- Booked appointments
- Blitz Tracker
- Daily Briefing
Everything you need.
Nothing you don't.
Workbooks, scripts, tools, and a vault you'll come back to every single recruiting season.
Recruiting Workbook
The full play-by-play in print.
Recruiting Scripts
Word-for-word, real conversations.
Pipeline Tool
Track every conversation, every week.
Recruiting Blitz
14-day sprint with daily action.
Bonus Mastermind
Live August 24 - Q&A with Jake.
Swipe Files
Texts, emails, DMs that actually work.
Social Media Templates
Plug-and-play recruiting content.
Accountability System
You won't ghost your own pipeline.
Recruiting Frameworks
The mental models behind the moves.
Bonus Training Vault
Lifetime access to the full library.
Owners.
Operators. Results.
"26 agents in 2 months - and now we have a real system. In the last 45 days, we've onboarded an agent every other day, and cut our recruiting team in half."
"I joined because I wanted to grow my company. In just one week, I recruited 4 agents - and finally got consistent. Now I've got a CRM-driven system, a vendor referral pipeline, and a rhythm that keeps the recruiting engine running."
"A game-changer. It pushed me to reflect on the kind of Broker I am and the type of Realtor I want to attract. I walked away with a comfortable, authentic approach to recruiting that feels helpful - not salesy."
"This challenge gave me the scripts, the encouragement, and the leadership mindset I needed. The biggest shift? Learning to be their leader before they're even in your brokerage. That simple idea is changing the way I show up - and it's already paying off."
Answers, straight up.
Stop hoping recruiting happens.
Build the system.
Your next great agent is already out there. The brokerages winning recruiting aren't guessing. Pick a side.
Reserve your spot
Secure checkout — complete your registration in seconds.
- All 5 live coaching sessions
- Recruiting Workbook + Scripts
- Pipeline Tool + Tracker
- 14-Day Recruiting Blitz
- Bonus Mastermind · Aug 24
- Lifetime vault access