Most brokers don't have a recruiting problem.
They have a system problem.
If recruiting feels like guesswork, it's not because you're not trying hard enough. It's because nobody handed you a system.
This challenge is for you if…
Honest gut-check. If three or more of these hit, you're exactly who built this for.
- Recruiting feels overwhelming or unnatural
- Competing brokerages keep winning the agents you want
- You hate feeling slimy, salesy, or pushy when you recruit
- You're unclear on your true value proposition and how to position it
- You don't have a proven system that delivers consistent results
- Agents ignore your outreach or ghost your follow-ups
- You struggle to handle objections with confidence
- Recruiting always gets pushed aside because you're wearing too many hats
Sound familiar? Good. You're in the right room.
Built by an operator.
Tested in the trenches.
Jake Dixon is the Founder & CEO of The Locker Room and Coaches Brokerage, a real estate coach, speaker, consultant, and 3× published author. He's helped build the systems, leaders, and culture behind 400+ brokerages and 45,000+ agents across the country — turning recruiting from a guessing game into a repeatable, conversion-driven discipline.
5 phases + Bonus.
One unstoppable system.
Each phase is live, tactical, and built to be installed in your brokerage immediately.
Foundation
Identify your value proposition and what your brokerage represents. Become the leader who attracts the quality agent you desire.
- Uncover the characteristics of a great recruiter
- Your unfair advantage
- Brokerage value clarity
- Foundation Workbook
- Value Proposition Canvas
Ideal Agent
Define the agent you actually want — and the brokerage worth joining. Stop recruiting blind.
- Identify your ideal agent avatar
- Develop your ideal agent target list
- Identify key relationships to help you grow
- Ideal Agent Persona Worksheet
- Top 20 Hit List
Systematize
Walk through the 5-Step Recruiting System. We'll discuss the purpose of each step, introduce the Invitation Cycle concept, and showcase a simple pipeline tool to reduce ambiguity at each stage — so you can methodically move agents through a defined system.
- The 5-Step Recruiting Framework
- The Invitation Cycle concept
- Pipeline tool to track every stage
- 5-Step System Guide
- Pipeline Tracker
Attraction
Build your Agent Attraction Model using a layered approach that lets agents experience your leadership and value firsthand — instead of just telling them how great things are. You'll literally build your own consumption model.
- The 5 Food Groups of Consumption
- Build your layered attraction model
- Position leadership before the ask
- Consumption Model Template
- Attraction Strategy Worksheet
Appointments
The DNA of a Perfect Recruiting Appointment. Walk through exactly what to do before, during, and after an appointment so every conversation moves the agent closer to a yes. Includes the 2-Week Recruiting Blitz to put it all into action.
- Before / During / After appointment playbook
- Consulting questions that uncover real motivation
- 2-Week Recruiting Blitz challenge
- Recruiting Appointment Framework
- Recruiting Debrief Form
- 2-Week Blitz Tracker
Mastermind & Bonus Vault
Live Q&A with Jake Dixon plus a deep dive into the Bonus Recruiting Vault — including the Sample Consulting Questions, GROW Model Cheatsheet, Recruiting Debrief Form, and Comparison Spreadsheet to help you close with confidence.
- Live Q&A with Jake
- Walkthrough of bonus recruiting materials
- Accountability and next-step planning
- Sample Consulting Questions
- GROW Model Cheatsheet
- Comparison Spreadsheet
Everything you need.
Nothing you don't.
Workbooks, scripts, tools, and a vault you'll come back to every single recruiting season.
Recruiting Workbook
The full play-by-play in print.
Recruiting Scripts
Word-for-word, real conversations.
Pipeline Tool
Track every conversation, every week.
Recruiting Blitz
14-day sprint with daily action.
Bonus Mastermind
Live August 24 - Q&A with Jake.
Swipe Files
Texts, emails, DMs that actually work.
Social Media Templates
Plug-and-play recruiting content.
Accountability System
You won't ghost your own pipeline.
Recruiting Frameworks
The mental models behind the moves.
Bonus Training Vault
Lifetime access to the full library.
Owners.
Operators. Results.
"26 agents in 2 months - and now we have a real system. In the last 45 days, we've onboarded an agent every other day, and cut our recruiting team in half."
"I joined because I wanted to grow my company. In just one week, I recruited 4 agents - and finally got consistent. Now I've got a CRM-driven system, a vendor referral pipeline, and a rhythm that keeps the recruiting engine running."
"A game-changer. It pushed me to reflect on the kind of Broker I am and the type of Realtor I want to attract. I walked away with a comfortable, authentic approach to recruiting that feels helpful - not salesy."
"This challenge gave me the scripts, the encouragement, and the leadership mindset I needed. The biggest shift? Learning to be their leader before they're even in your brokerage. That simple idea is changing the way I show up - and it's already paying off."
Answers, straight up.
Stop hoping recruiting happens.
Build the system.
Book a 30-minute call with Jake to talk recruiting, get details on the next live cohort, and see if it's a fit for your brokerage.
Book a call with Jake Dixon
Grab 30 minutes to talk recruiting, get details on the next live cohort, and see if it's a fit for your brokerage.
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